Where Meta fits
Facebook and Instagram are where people discover things they weren’t looking for yet. Good targeting and creative that stops the scroll can build demand that search ads then capture.
What we do
- Audience strategy: interests, lookalikes, retargeting, exclusions
- Meta Pixel and Conversions API installed and verified
- Creative production and testing in rotation
- Campaign structure built for learning, not just spending
- Ongoing optimization and creative refresh
- Monthly reporting on spend, cost per result and what to try next