The Internet of Things connects numerous kinds of devices that we use in our daily lives. Although there are many areas of our lives that are influenced by IoT and probably made our lives easier, there are still some areas that the Internet of things is changing and one of these is digital marketing. The Internet of Things may sometimes help in digital marketing but there are also ways that IoT can disrupt it.
We already know what IoT is, in fact, we see it everywhere. From the way the iPads and smartphones replaced the desktop computers and any other devices that we can see at home – IoT is really everywhere. Let’s check some ways on how this technology – Internet of Things impacts digital marketing and let’s find out if this can give advantage or disadvantage to us.
- Easy Access – we are living now in a digital world where everything is instant and you can get it just by a snap. With IoT, easy access to services, products, and even information is possible. They can get it whenever and wherever they want. Every customer is expecting services/products in an instant. Just imagine you are out of stock in your fridge, just connect your device to the internet and by just pressing a button, everything will be sorted out. Surprising right?
- With IoT, a wider range of information is always available and this is helpful when it comes to digital marketing. Business owners can use this as a way to understand the customer’s journey. With the help of IoT, marketers will be able to know if a customer is interested in the product or if they want to purchase it. They can also use it as an advantage because they can access customers and they can communicate with them. However, it is still a must to consider privacy concerns when it comes to the customers.
- Personalization. With the Internet of Things being established and used, it can bring great digital personalization. The Internet of Things will unlock the customer’s lifestyle. With the innovation of this technology, endless possibilities are available and delivering real-time data is viable.
- Opportunities for Advertising. There are many strategies that can be used when it comes to digital marketing and the Internet of Thing is opening many ways on how businesses can promote their services/products. Since with IoT, any device can be connected to the Internet, then it will make way for many advertising opportunities. Gone are the days where you can just advertise your product through billboards, posters, flyers, and others because, with IoT, businesses can even advertise using a refrigerator or any device that is connected to the Internet.
The Internet of Things is slowly introducing itself to everyone. Yes, it can change the lives of many and it can also bring exciting changes. The IoT is here to stay and it will bring more exciting and challenging things for us. It can be helpful but it can also have some risks, whatever it is, the thing is that business owners can use IoT development in order to improve every digital marketing strategy.