Marketing your product or service to your customers is crucial. When it comes to your service or product, marketing is primary and the mediums that you will use in marketing your products are equally important. Many debates and forums have been conducted between which of the two is better when it comes to marketing – digital or traditional.
Traditional marketing consists of yellow pages, radio announcements, newspapers, billboards, flyers, print advertisement newsletters, and others. Digital marketing consists of any marketing strategy that uses the Internet or the World Wide Web like web development, SEO (Search Engine Optimization), social media accounts and other online marketing strategies. Many businesses whether small or multi-million companies are struggling on making a decision to which marketing strategy should be used. Let’s have a look at these two marketing techniques.
Target Audience
Using a radio ad or even newspaper as your channel for marketing can help you reach your target locally. For example, if you are targeting one place or region, the radio ad may be played over and over again and printed materials can be mailbox to households.
For digital marketing, you can target a local audience and international audience at the same time. You can easily tailor a specific campaign to a particular audience. In other words, this will mean that the campaign you will do using digital marketing can be more effective than the other one.
Cost
There is a big difference when it comes to cost on traditional and digital marketing. Radio advertisements or print advertisements can be very costly. Printing these materials can be quite expensive and you will also consider hiring someone in order to distribute these materials.
Creating advertisements online can be cost-efficient rather than the traditional one. Many can invest in paid advertisements online but whatever cots it has, when you sum it up, it is still cheaper than traditional marketing. For digital methods, you can almost do anything and there are even templates that are available that you can use. The reach will not be physically limited and you can even double the exposure of your ads.
Results
You have planned your campaign and your goal now is to measure the success of your campaign. When it comes to traditional marketing it is hard to find results if your strategy worked. You may need to conduct a survey just to know if your radio ad or your print ads have an impact on your audience.
Through digital marketing, it is easy to measure and to know which marketing strategy has worked. In other words, you will have real time results. You won’t have to wait for about a week or a month for a form to be returned to you as with the use of different tools like Google Analytics and other insight tools in social media platforms you can see your conversion rates, visitors and many others.
So let’s get back to which marketing strategy is better? Well, the answer will truly depend on the business itself. It is not just about choosing which kind of marketing one will use but it is also how you level up the technique that you will use in order to reach your audience. There are still people that are not that familiar with the Internet and they do transactions in the traditional way. However, there are many who are using the Internet for many purposes.
As a business owner, you need to make sure that you are ahead of the competition. You have to look beyond and think of a way to market your business. If you think that your business will level up using traditional marketing then it’s up to you. But if you want to use digital marketing as a means of marketing your business then you can do so. The first thing that you have to consider of course is to have your digital marketing agency that will help you reach your business goals. Contact us today so that you can start your digital marketing campaign.