Search engine Optimization (SEO) is now becoming an important part that companies should not ignore if they want to have an online presence. This will help in achieving that page one position for the website. Search Engine Optimization is not an easy task and for some, results cannot actually be seen in just a matter of days or weeks. It could sometimes take months or even more.
For those who are new to the idea of Search Engine Optimization, there are many tools that are available that can help SEO smooth sailing. There are even tools that are actually free and that can be of great help to SEO experts and to those who are starting their Search Engine Optimization journey. Let’s list some of those tools that can instantly improve the marketing strategy of one’s business.
Google Analytics
This tool helps in tracking website statistics. The thing is that it comes for free and it can easily be embedded into one’s website for convenient monitoring. This is a very important digital marketing tool because it has many functions: it allows measuring the results of individual campaigns, comparing data in real time and so much more. Google Analytics shows data from all the channels that are directing traffic to the website. This includes organic search, paid search, social media, referrals or back links and direct traffic.
Google Search Console
ust like Google Analytics, Google Search Console or has been known for long as Google Webmaster Tools. This is the control panel for monitoring and directing on how will Google sees one’s website. Inside the Google Search Console are tools that will help the website’s health and will help in indexing the list of the site properly.
Keyword Planner
If you want to start your online marketing efforts, you must start with your keyword research. Keyword Planner is the place where you can start your keyword research. You can reach half of the universe’ population but you need to understand that you should make the content available for them and this is by incorporating the right keywords for your website. You can just enter the keyword or group of keywords into the tool and Google will give the results like the search volume, competition and some suggested keywords that you can actually use.
MozBar
This is a website browser extension that will provide valuable metrics of a website and the links of the site. The data that is being provided by MozBar are of great importance when it comes to one’s SEO journey. This includes the title, description, meta robots, alt text, and other helpful data. The toolbar has 3 main categories which are Page Elements, Page Attributes, and Link Data. Each one has its function and each category will help in improving one’s online marketing plan.
SEO Site CheckUp
This tool is like a one-stop shop that will provide the things you need for your online marketing strategy. As the word suggests, it is a checkup on your website. It provides a variety of features like competition monitoring, analysis of SEO issues, you’ll know where your website stands from and others.
If you are one of those people who thinks that Search Engine Optimization is a composite and a process that can’t be solved then you don’t have to worry. Many are experiencing this but with the use of the right tools, things will begin to become easier and manageable. A lot of features of course can be found in a paid tool but if it’s free and it has also the same function then its good to use those free stuff. You can become successful in your Search Engine Optimization (SEO) strategy by using the right tools and by having the digital marketing company that will help in your journey. Start your SEO strategy now!