It’s true that a homepage serves different purposes. It is a page dedicated to welcome and guide your target customers to your business website. Since it is certainly the first thing that a user can see, it’s important to present certain features to keep them engaged to lead to conversion. To achieve better conversion rates, one of the essential techniques is through a well-optimized homepage.
Every user surely considers good first impressions. If you have a good homepage, there’s no question that it can lead to many sales. Putting some thought into every element of it would be necessary to have better results.
Start optimizing your homepage today. Take a look at some of these components that would help you reach your market goals.
1. Headline
The first thing a visitor would possibly see on your homepage is the headline. A headline is usually the title of your website and it composes of six to 12 words. Although these numbers don’t seem much, a good headline boosts conversion rates up to 10.4% according to this study.
Creating a right headline is actually easier than you could imagine. What’s need to be settled is this should answer every visitor’s question which is, “What can this site give me?”.
2. A clear call to action
If you have great products, create a straightforward and easy way to let your customers see details about them. The element which provides access from a user is called a call to action. This usually comes in a form of clickable link or button that leads visitors to their desired page of the website. Calls to action buttons’ color, size, position, and font matter. You should ensure that these are properly placed on your site where customers can easily see them.
3. Images
Most people are attracted to images than overwhelming bodies of text. Since pictures have a big impact on your website’s traffic, assuring that they are similar to your products is a must. Don’t use stock photos that are overly displayed on many websites. It is necessary to provide time in considering what photos to use to reach a good website traffic and conversion rates.
4. Testimonials
You have to build every visitor’s trust as much as possible, right? Word of mouth recommendations and reviews are effective avenues in to generate interest and gain trust from potential customers. Give them a concrete reason to trust your brand by putting testimonials from satisfied customers on your homepage.
5. A clean interface
The most important thing to make homepage efficient is through a smooth and easy-to-use interface. If you want your homepage to accentuate pleasant and inviting atmosphere, plan it out. Create, experiment, and test it for your eyes. If it does not attract you, your customers won’t like it as well.
The abovementioned tips are just some just some ways to optimize your website. Creating a nice first impression surely requires special attention. But what good can it do if it does not last? Always take time to experiment changes and consider improvements. If you have questions, feel free to message us!