Every website is unique and has its own way of showing how to market their products or services. An e-commerce site should have a distinctive design that is meant for visitors to obtain online purchases. This is why web designers do take serious considerations in designing every website. Though web designers have different way of portraying the website, every e-commerce site should have important features in order to make sure that visitors will have satisfaction when they go online and in order to make sure that these visitors will come back for more.
Let us take a look at some important elements that every e-commerce site should have. These elements will help every site relevant and in order to stay competitive at all times.
- Easy navigation of the site. This may be the most important feature of an e-commerce website. We don’t want our visitors ending up having a hard time navigating the site so it is important that the website is easy to use and easy to navigate. If visitors will be having a hard time navigating the site, their attention may be diverted to other site especially to your competitors and we don’t want that to happen.
- Design of the website. One thing is for sure, a customer will always notice the design of the website. They will see to it if the design is matched on the nature of your business. If the design contains the right amount of graphics and text. There’s too much to talk about when it comes to the design of the website and one should take this into consideration as this can make or break one’s e-commerce site.
- If there is one main concern of the customers doing online transactions, it is security. Your customers will be sharing their personal details like their credit card, passwords and other stuff. For that, they trust that your website will make sure that their details are secured so one should make it a point to apply an SSL encryption.
- Responsive Design. With the technology that we have, it is important that when we do have a website, it should be taken into consideration that the website should have a responsive design. Websites should have a mobile-friendly website and every content should adapt to whatever device. Most of the online purchases are completed through smartphones so it is a must that websites should have a mobile version or adopted a responsive website.
- Quick Loading of a Page. The website’s performance optimization should be well observed. In fact, approximately 40% of online shoppers are abandoning a website if it will take more than three seconds for a page to load. That means that no matter how beautiful the design of your website, when it takes forever to load then there is a big chance that you will lose a customer. In order to avoid losing customers, it is important to have a design that will load pages quickly.
- High Quality Images. If you are selling something, it is significant to provide images of the product in every angle. This will then help the customers to get an idea of how the product looks like and will help them in making the decision if they will buy the product.
- Social Media Integration. Who does not have a social media account? Having social media sharing buttons will help in increasing your websites traffic so if possible, make it a point that your website has social media integration.
These are the important features in order for your e-commerce website to be a success. Many websites have applied these different characteristics so if you are setting up your online business, then you might want to consider these elements. If unsure how to do this, you can always ask for help from experts that can help you build your e-commerce website.