The rise in the number of mobile users is surely an indicator that there is a need to improve the mobile services of your business. To cater your customers better, upgrading your customer experience through a mobile platform is one good thing to consider.
User experience is often overlooked when we talk about mobile-app. Your application, though mobile-friendly, does not automatically mean it’s user-friendly. In a way, combining user-friendly and mobile-friendly features is a challenge that some designers have failed to achieve.
To create and provide a successful user-friendly mobile experience using your app, here are some of the rules you must remember in achieving better results.
1. Know the context of your users. Your customer is surely an important factor in creating a persistent user-friendly app. Place yourself in their shoes so you would have an idea on what to improve on your app based on their expectations. Customer’s convenience is one of the main reasons why you built an app so be sure that you’re making things easier for them.
2. Simple yet great design. Although a good design depends on the preferences of your customer, it’s clear that design is a plan that caters a specific purpose. As what Joe Sparano thinks about design, “Good design is obvious. Great design is transparent.” Allow your user to test the app and check what they think about it. An app’s purpose is to let your user have a smooth experience so it’s clear that you should eliminate difficulties while they’re browsing your app.
Since people mostly use their phones whenever they’re engaged in a less interactive activity, your app must be presented in a balanced manner. The color design, logos, and icons are essential assets to draw more users in your app. Apps are better when there is no color diversity to distract user’s attention. Hence, employing minimal designs and colors is the best way to achieve user-friendly app experience.
3. Consistency in technical accessibility. A consistent user experience across all devices provides convenience to your customers. Ensuring the compatibility of your app among all devices also means that it’s running the way it should be on new software releases. Not to mention that your app must be responsive enough to make the customer’s processing faster. It would also be good if you consider the usability of your app even offline. In such way, a responsive app would boost up your brand integration.
4. Commitment to security. Releasing a vulnerable app can be damaging to your brand. Your mobile app should also cater the security of the customer’s information. Ensuring the safety of whatever interaction and transaction the users have using the app is another commitment that you should be devoted to.
These are just some of the tips in achieving a user-friendly mobile app for your business. Since today’s digital age is fast-pacing, continuous improvement is another key to ensure a better customer experience. If you have some questions, don’t hesitate to drop a line in our comment box and we’ll be happy to help.