Twitter, Facebook, Instagram, and Youtube are just some of the known social media sites wherein business owners try to boost their conversion rates. As online marketing continues to grow, several social media platforms are growing and you may still haven’t get the hook of some of them. One platform you may have heard but you still haven’t try using is Snapchat. Some marketers are using Snapchat and they have been seeing great results in their campaigns.
Unlike other social media platforms you are using for your business, Snapchat can be intimidating for some because of its interface. You might also be a little unsure of how you will use it and what content will you post to connect with your audience.
But before using Snapchat, you should try to take a look at these factors on why you should try marketing your business in the platform. In this sense, you can be guided on what to do and how Snapchat can help your business.
Demographics. Snapchat is continuously growing that the latest record of its total numbers of monthly active users and daily users are over 300 million and 173 million, respectively. The total number of snaps created daily recorded to over 1 million and the average time a user spends each day on Snapchat recorded to over 30 minutes. If your business aims to reach the younger audience, then you should use Snapchat. 71% of users in Snapchat are below 34 years old and 45% of Snapchat users are 18-24 years old.
Less competition. It seems that most business today have their Facebook, Twitter, and Instagram pages. Most of these businesses may also be similar to your niche making competition more tough and difficult to stand out. Although Snapchat’s popularity is increasing, the platform provides lesser competition than other popular social media platforms.
Behind the scenes. Giving people a look at what’s more of your company is up to can encourage them to join your campaign or visit your website. With Snapchat, you can give your audience an opportunity to take them to a “real” scene of your business. Engaging and sharing an exclusive content can increase your social media presence and users will surely keep coming back for more.
There is no harm in trying when it comes to building brand awareness. Boost your social media presence and sign your business up in Snapchat now!
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