Have you ever been curious why your website doesn’t create too much traffic? Imagine there are millions of websites that people can view online and apply unique qualities that will make you stand out is an edge above the others. Great results will bring the success in you.
If you want to make some improvements on your website, you have to determine first the things that you might be missing out. For sure this will absolutely consume much time, but receiving positive feedbacks will be more fulfilling.
Thus, here are some of the essential features your website is lacking:
- Your website design should be unique and recognisable.
Is your website looks appealing to your target audience? In every industry, competition is always present. Hence, your website should be enticing to attract customers and viewers at first glance. The design and overall content will be reflective of your company or business. Choose the right typography, imprint and interactive design elements which will play a big role in attracting viewers and future customers as well.
- Including call to action
Call to action is indicated usually on the last part of the website content or articles to invite viewers to make actions. There are various types of call to actions in the form of “learn more, “contact us”, newsletter sign ups and registration. Including the call to actions will not only cause traffics but also higher conversion rates. If you still don’t have this on your website, then you are losing the chances of getting viewers and customers online.
- There is no search functionality
In developing a website, considering your viewers is the best thing that will bring success in your website. You should meet their needs and try to provide them with best solutions that you can offer. Thus, having a search bar on a website is a plus towards engaging more viewers to your website. People can abruptly change their minds once they can’t see what they are looking for and will eventually look for another which can give those answers right away.
- Slow functioning website
It’s not enough to have a good-looking website. It should also be functioning at high speed. There are lots of modern websites which seem enticing but is functioning at a snail’s pace. The usual cause of this problem is due to many scripts and requests, no caching and optimised images. Thus, optimisation to a website could greatly improve its performance and engagement to viewers.
Here are some of the ways on how you can improve your web page’s speed:
- Applying and inserting the appropriate web design and images
- Using of HTML magnifiers
- Website caching
- Minimising the script numbers
- Your web page is not performing well on mobile
Most people are using mobile phones today and if your website does not have a mobile version, then your chances of getting positive responses will hit the rock bottom. When creating a website, try to create a mobile version of it first. You can also study first the things which will work well online and which are not.
Identifying the things that your website might be lacking will help you achieve your desired results. Apply the necessary improvements immediately by taking these things into consideration. Want to more about making website improvements? Don’t hesitate to comment or leave us a message.