You may wonder why your website is getting low traffic even if you have extended efforts to attract your audience. There are lots of factors why you can’t gain any visit or reasons why your target visitors are not coming back. If your website is new, you still have a chance to resolve issues beforehand and increase your website traffic.
You may have to avoid these mistakes to assure that your visitors will not be getting poor user experience and secure that they will come back in your website.
Website Content. You may be able to get satisfaction but your target audience may not. Try to bear in mind that a good content has a well-researched and unbiased story. It is original and fresh in the eyes of the users and search engines. Also try observing SEO copywriting tips for content optimization in the search engines.
Aside from your written content, your visual content also matters. Don’t try to upload a generic image which many websites have been using. Your visitors might not come back again if you do.
Page Load. If your website takes forever to load, then there’s no questioning why visitors are not coming back. A slow website can’t possibly achieve repeated visits while a website that loads fast can have repeated visits. It’s that simple. If your website is slow, visitors will not hesitate to leave even if they haven’t reached your page. Higher conversion can be gained with a website that loads fast.
Keywords. One common mistake marketers make is dressing their content with keywords. Aside from a bad reading experience your visitor may have, some search engines penalize website if they found keyword-stuffed content. Sticking with popular keywords also does not give you lead in the competition. It would also be difficult to achieve a good ranking if you are battling with trusted websites.
User friendly. Your website may not be user-friendly enough. Internal linking may help readers to go directly to related web pages but overdoing it makes it unreadable. Excessive pop-ups and autoplays will not be able to help. If it isn’t optimized for mobile, you may also have lost a big part in your rankings and traffic. Customers are increasingly shifting to mobiles so if your website only goes for desktops, then you’re completely lagging behind.
And lastly, you must have updated information about your business on your website so that your visitors may identify your site easily.
Easy? Remember to avoid the above mistakes for your website!